Our Story
A family-owned business started from the love of our culture & North African traditions.
Our Identity.
We are currently the first & only Authentic Moroccan thobes & abaya shop available across Canada & the US.
This is because we understand the challenges of finding representation and connection with our own identity and culture in today's diluted world.
That's why we are committed to creating a space where everyone can embrace themselves and their cultures with pride.
Our Hope.
Our journey began from a deep love for our heritage and a desire to share its richness with the world. We believe that clothing is more than just fabric; it is a powerful expression of one's identity and a bridge that connects us to our roots. By combining the elegance of Islamic traditions with modern fashion trends, we strive to create clothing that celebrates both our faith and our individuality.